For Love & Beauty was started by independent MUA Gina Caraballo. She believes in enhancing the natural beauty of women and glowing from the inside and out. As she grew as a make-up artist she decided to expand into brow care, using the phrase "skincare for brows" and launching nourishing and clean products for eyebrows. With a focus on natural and minimal beauty, Gina believes in using her products and brand for promoting your most natural and inner glow for everyday life.